
Turning Ideas Into Digital Growth
Worked with education institutes, retail brands, events, legal services, and personal brands to improve visibility, engagement, and lead generation using paid ads and content-driven strategies

Turning Ideas Into Digital Growth
Worked with education institutes, retail brands, events, legal services, and personal brands to improve visibility, engagement, and lead generation using paid ads and content-driven strategies
ABOUT ME
I am a digital marketing professional with hands-on experience supporting businesses through content-driven marketing and performance-focused digital strategies. My work spans digital marketing, paid advertising, content creation, and website support, allowing me to approach digital initiatives with a balanced understanding of both creative execution and performance requirements.
I work at the intersection of strategy, creativity, and execution, ensuring that digital efforts are thoughtfully planned, clearly communicated, and aligned with brand goals and audience needs. Rather than relying on quick fixes or short-term trends, I focus on building structured digital systems that support consistency, relevance, and long-term impact.
My approach is grounded in clarity, consistency, and continuous improvement. I value thoughtful planning, practical problem-solving, and ongoing learning, applying insights from real-world projects to refine strategies and execution over time.
ABOUT ME
I am a digital marketing professional with hands-on experience supporting businesses through content-driven marketing and performance-focused digital strategies. My work spans digital marketing, paid advertising, content creation, and website support, allowing me to approach digital initiatives with a balanced understanding of both creative execution and performance requirements.
I work at the intersection of strategy, creativity, and execution, ensuring that digital efforts are thoughtfully planned, clearly communicated, and aligned with brand goals and audience needs. Rather than relying on quick fixes or short-term trends, I focus on building structured digital systems that support consistency, relevance, and long-term impact.
My approach is grounded in clarity, consistency, and continuous improvement. I value thoughtful planning, practical problem-solving, and ongoing learning, applying insights from real-world projects to refine strategies and execution over time.
Professional Focus
Professional Focus
Experience Overview
Experience Overview
I bring 5+ years of overall professional experience, combining digital marketing, paid advertising, social media management, content creation, website support, and client-facing roles. My journey includes hands-on digital marketing work alongside operational and sales experience, which has helped me develop a practical, business-oriented approach to marketing.
Over the past 1.5+ years, I have been actively working in digital marketing, with a strong focus on Meta Ads, Google Ads (basic), social media marketing, and lead-generation support. During this period, I have contributed to campaign setup, audience targeting support, creative coordination, performance tracking, and reporting insights across multiple real-world client projects.
In parallel, I have 5+ years of experience in social media management and content execution, including content planning, caption writing, photography, short-form video creation, reels, and consistent publishing across platforms. This experience has allowed me to understand how organic content and paid campaigns work together to support visibility, engagement, and brand communication.
My experience also includes website management and SEO fundamentals, where I have built and maintained simple WordPress websites, published blogs, structured website content, supported basic on-page SEO, and handled Google My Business optimisation. These activities strengthened the overall digital foundation required for sustainable marketing efforts.
Before moving fully into digital marketing, I worked in operations, administration, and sales roles for over 3 years, handling documentation, client communication, coordination, and follow-ups. This background has strengthened my understanding of business processes, customer needs, and execution discipline, which I now apply to my digital marketing work.
Overall, my experience allows me to approach digital marketing with a balanced perspective, combining performance-driven thinking, creative execution, and operational clarity, while focusing on consistency, structure, and long-term digital growth rather than short-term tactics.
Featured Projects
This section presents a curated selection of projects highlighting my work across digital marketing, paid advertising (Meta Ads and Google Ads), social media management, content creation, website development, and blog writing. The projects reflect hands-on execution, practical problem-solving, and a structured approach to building digital presence.
Alongside featured work, I have collaborated on 50+ client projects across different industries and formats.
*Some client projects are not publicly displayed due to confidentiality.*
View Portfolio Projects
Tools & Platforms
I work with industry-standard tools to plan, execute, and review digital marketing activities, supporting informed decision-making across campaigns, content, and performance.
Meta Ads Manager
Google Ads
Google Analytics
WordPress
Canva
Semrush
Certifications
I actively continue learning through recognised platforms and hands-on practice to keep my skills aligned with current digital marketing standards. My learning focuses on paid advertising, social media, content strategy, SEO fundamentals, and performance analysis, with a strong emphasis on real-world application rather than theory alone.
Alongside ongoing practice, I have completed industry-recognised certifications that support my practical experience and continuous professional development.
Certifications
Google Ads Certification
Digital Marketing Certification – HubSpot Academy
Content Marketing Certification – HubSpot Academy
Keyword Research Essentials – Semrush Academy
View certificates
Work Philosophy
I believe meaningful digital growth comes from clarity, consistency, and honest execution. Rather than chasing short-term trends, I focus on building strong fundamentals across content, platforms, and campaigns that can perform sustainably over time.
This mindset guides how I plan, execute, and improve digital work—balancing creativity with performance and learning continuously through real-world practice.
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Blogs
Mastering Social Media Management: Tips for Success in 2026
Mastering Social Media Management: Tips for Success in 2026 Unlock…